Vimeiro – Land of Conquests

/ Branding

/ Brand Strategy

/ Identity Design

/ Video

Cooprativa® was responsible for developing the brand strategy and territorial identity design for the Vimeiro region. A project developed together with local residents and with the support of the Vimeiro Parish Council.
Vimeiro is a region deeply shaped by its historical heritage: the Battle of 1808, in which allied Anglo-Saxon troops achieved freedom against Napoleon’s forces.

But is Vimeiro made of history alone?
The sun, the land, and the sea. These could be elements of any territorial identity. But they belong to Vimeiro — for it was upon them that, in 1808, our country’s freedom was won. And they continue to conquer us to this day.
The sunrise and the morning on which the Napoleonic battle took place. But more than that, it is the sun that continues to illuminate and captivate all who pass through here.

The sea, which brought the soldiers who led us to victory. The same waters that continue to captivate visitors through their thermal properties or pure leisure.
The land whose geographical conditions allowed us to achieve freedom, and which still today conquers the hearts of all who live here or pass through.

Vimeiro. Land of Conquests — a unique brand signature that takes us back to the heritage of the past, with eyes firmly set on the present and future of the region.
Vimeiro