AdegaMãe – The Atlantic Never Tasted This Good

/ Advertising Campaign

/ Video

/ Social Media

/ Public Relations

/ Photography

Between rolling hills and Atlantic influence, AdegaMãe reveals a unique terroir where wines are born with real identity. Dory White captures that origin — vibrant freshness, intense minerality, and a memorable saline finish. This distinctive profile, marked by citrus notes, inspired a full advertising campaign across OOH, digital, and print.

From concept to execution, we produced an immersive video, a photo shoot that highlights every detail of the landscape and product, and a social media strategy designed to amplify the brand’s narrative. Through activation experiences, we brought consumers closer to the unique sensory journey that Dory White offers — an invitation to explore the flavors of the Atlantic.