maravedis
/ Rebranding
/ Branding
/ Naming
/ Strategy
/ Digital
/ Identity Design
/ Illustration
/ Video
/ Editorial
Cooprativa developed the new brand for Agris Group, replacing the former Agris Distribution, which has been operating for over 20 years across international markets.
With a portfolio of more than 8,000 clients and a presence in multiple markets, totaling a turnover exceeding $140 million, Agris Group recognized the need to reposition and refresh its brand. The new positioning, rebranding, and strategy were developed in collaboration with Agris Group’s marketing department.
This process included a complete brand identity overhaul — covering positioning, strategy, and the creation of a new graphic and visual universe. The result is a more modern and approachable brand, with values aligned to Agris Group’s renewed vision and mission, shared across all clients and partners.
15:37Claude respondeu: The symbol is built from an arrow — a sense of purpose and direction.The symbol is built from an arrow — a sense of purpose and direction. It meets another arrow with the same intent, both converging toward a shared goal.
Two arrows joining together to form the letter “M” — standing for both “meta” (goal) and Maravedis, an ancient trading coin from the Iberian Peninsula. That’s Maravedis: a brand that lives and grows through a shared symbiosis with all its clients and partners.
The colors represent the brand’s long history, steady growth, and the solidity built over the years. First, the blue — a tone of stability with an electric edge — conveys fluidity, adaptability, and a forward-looking embrace of technology and evolution.
The green reflects the core values of Agris Group, the parent company behind Maravedis — eyes on the land, on the people, and on a more sustainable future.
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