Wine Advertising Campaign: Cooprativa Signs New Creation for AdegaMãe
A Wine Defined by Atlantic Freshness
Cooprativa presents a new wine advertising campaign, developed for AdegaMãe — an iconic brand from the Atlantic coast. Inspired by the vibrant freshness and saline finish of Dory White, the campaign explores the deep connection between the Atlantic terroir and the brand’s identity.
A Multichannel Campaign with Purpose and Strategy
Under the tagline “The Atlantic Never Tasted This Good”, the campaign runs across OOH, digital, and print — conceived as an integrated narrative. The production includes an immersive video, a photo shoot that highlights both product and landscape, a social media strategy focused on authenticity, and public relations and brand activation actions.
Creativity in Service of the Wine Industry
More than communicating a product, the campaign invites the consumer on a sensory journey along the Atlantic. Every creative piece was designed to reinforce AdegaMãe’s positioning and highlight the sophistication of Dory White — a wine with citrus notes, intense minerality, and a distinctive signature.
Cooprativa: Communication with a Sense of Purpose
With this wine advertising campaign, Cooprativa consolidates its experience in the wine sector — combining strategy, content, and creativity to build brands with a strong identity. It’s one more example of the agency’s work in turning products into memorable experiences.
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