Agridistribuição Becomes Maravedis. New Brand Developed by Cooprativa

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The new positioning, rebranding, and strategy for Maravedis was developed by Cooprativa, in collaboration with the Agris Group marketing department.

Cooprativa was the agency responsible for developing the Maravedis brand — designed to replace Agridistribuição, the Agris Group brand with over 20 years in the market.

“It was an excellent challenge to collaborate on and help breathe new life into a brand that has been operating successfully for over 20 years. A full identity update was needed across every dimension — from positioning and brand strategy to the construction of an entirely new graphic and identity universe — to achieve a brand that is more current, more approachable, and with values aligned to the new vision, mission, and future it shares with all its clients and partners,” says Cooprativa’s Creative Director and Partner.

“We started from a simple premise: everything in life is built on interactions. And that’s what we wanted to communicate here — two points with defined objectives and paths, and when they meet at that shared goal, only value is created. Maravedis exists to coexist and connect with what truly matters — with all its clients and partners,” he adds.

From the Agris Group side, Andreia Grave, Marketing Director, notes that “the transition from Agridistribuição to Maravedis was not simply a rebrand, but a necessary internal reorganization of the group — creating a central sourcing and purchasing unit that serves as the sole link between the group and its suppliers, across all Agris Group companies.”

The visual explanation of the new brand can be found here.