The Amigos de Estimação campaign, developed for WWF Portugal, gained coverage across major national media — including TVI and CNN — and crossed borders to make headlines in Spain’s leading advertising publications (ReasonWhy, Control Publicidad, El Publicista). The campaign also earned significant international recognition, being featured on Ads of the World — the benchmark platform for international advertising excellence — as well as AdForum, where it was hand-picked by the ACT Responsible team, a curated selection of the world’s most creatively impactful work with the power to drive real change.
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